Everyone uses it, but we know how.

As of September 2021, there were over 4.66 billion active social media users worldwide. This number continues to grow steadily, presenting a massive audience potential for businesses and marketers to reach and engage with their target customers.

54% of social media users use these platforms to research products before making a purchase. Moreover, 71% of consumers are more likely to make a purchase based on a positive social media recommendation. This underlines the significant impact of social media on consumers' purchase decisions and highlights its potential.

A substantial portion of social media users accesses these platforms via mobile devices. Approximately 91% of social media users worldwide access platforms via mobile, making it crucial for marketers to optimize their content and campaigns for mobile devices to ensure maximum reach and engagement.

54% of consumers want to see more video content from brands they follow. Furthermore, videos generate 12 times more shares on social media than text and image-based content combined. Incorporating video marketing strategies can significantly enhance brand visibility, engagement, and audience retention.